In just a few years, Nvidia has rapidly grown into one of the most successful companies in the United States. The stock price of the hardware manufacturer has increased by 1,265 per cent in five years, coinciding with the rise of generative artificial intelligence. Nvidia is a key supplier of the technology required by AI companies and data centres, hence the growth.

Of course, around here, we associate Nvidia with the manufacturing of graphics cards and other hardware that we need to make our god-rays shiny and our water reflective. The company's gaming portfolio is still growing, but there is a sense that Nvidia's priority is now supplying AI companies, because that's where the unfathomable profits are currently found.

Predictably, the lion's share of discussion during Nvidia's recent earnings call concerned AI companies and data centres, but there were some morsels of information for those invested in the company's gaming portfolio (thanks, PC Gamer).

Gaming Will Still Be Constrained By Supply Issues

Nvidia
Nvidia
via Nvidia

"Gaming revenue of $3.7 billion increased 47 per cent year-on-year, driven by strong Blackwell demand and improved supply. GeForce RTX is the leading platform for PC gamers, creators and developers," explained Nvidia's chief financial officer Colette Kress. "Looking ahead, while end demand for our products remains strong and channel inventory levels are healthy, we expect supply constraints to be the headwind to Gaming in Q1 and beyond."

In other words, Nvidia doesn't see supply constraints disappearing any time soon, as the majority of the company's resources are being channelled towards supplying the ongoing artificial intelligence investment boom.

While GPU prices have remained stable over the past couple of years, the shortages are being felt in memory. The price of RAM, HDDs and SSDs are all rapidly increasing as manufacturers struggle to cope with the demands of data centres.

An Nvidia graphics card.
As If Building A PC Wasn't Hard Enough Already, Nvidia And AMD Will Reportedly Raise GPU Prices "Significantly" This Year

Hope the AI videos were worth it.

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The chief executive officer of electronics company Phison recently revealed that Nvidia and other so-called "memory beggars" were forced to commit to multi-year purchase orders for flash memory. In other words, Nvidia is gambling that demand will stay consistent over the next few years because it's contractually obligated to purchase large amounts of flash memory in the future.

It's a surprisingly precarious situation, and is completely dependent on the appetite of the investment market in the United States, and speculation that artificial intelligence will gradually become more advanced and more useful in the coming years.

Unfortunately for consumers, things aren't getting any easier for their wallets.

Nvidia
Date Founded
April 1, 1993
CEO
Jensen Huang
Subsidiaries
Mellanox Technologies, Cumulus Networks, NVIDIA Advanced Rendering Center
Headquarters
Santa Clara, California, United States